From Tony Morgan
Three that caught my eye:
2. Your fancy flyers won’t help. 80% of the people who show up to a weekend service come with a friend who invites them. That same principle applies to your ministry as well. If people aren’t inviting their friends, that’s likely a ministry problem and not a promotions problem.
3. Remember: print is dead. (this coming from someone who writes books). It’s highly likely that whatever you’re printing for your audience will just end up in a trash can. Any business in America relying on print media is dying a slow death. You should always think Web first with an emphasis on interactivity and building relationships.
4. You probably need to cut programs and events. Less is more. If you have fewer events and less programs, more people will connect with your ministry. Stop confusing them and help them focus on the next appropriate step.
Amen, Amen, and Amen.
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